Neal Burns's Page

Innovation Interest(s):

Advertising
Branding
Alternative Media

Organization(s) and Title(s):

Professor
Director, Center For Brand Research
Department of Advertising
University of Texas at Austin
1 University Place A1200
Austin, TX
78712-1092
512.471.8160
512.232.9567 (Fax)
nburns@mail.utexas.edu

Professor
University of California San Francisco (UCSF)
Center for AIDS Prevention Studies (CAPS)
50 Beale St., Suite 1300
San Francisco, CA 94105
415.597.9396
neal.burns@ucsf.edu

Current Relevant Project(s):

Nation Branding as a Function of Leadership
Effectiveness of AIDS Messaging on Attitude & Behavior

Past Relevant Project(s):

Nation Branding Studies
Digital Media at POint of Consumption

Short Bio:

Neal M. Burns, Ph.D.

Professor Burns was senior partner and director of research and account planning at Carmichael Lynch, Inc. from 1985 to 1997. Burns joined the agency in 1985 when Carmichael Lynch and The Burns Group combined their resources to become one of the strongest and highly respected advertising agencies in the country. Neal was also an adjunct faculty member at the University of Minnesota Carlson School of Business teaching classes in management, consumer behavior and advertising, high technology marketing and ethics.

Earlier in his career Burns served as associate executive director for the Higher Education Coordinating Board in Minnesota; director of marketing for the Systems & Research Division of Honeywell Inc.; and head of the Environmental Stress Branch of the US Navy's Air Crew Equipment Laboratory assigned to the Project Mercury Team and then Apollo research teams. Burns has published more than 75 rather arcane articles and papers and his work had been honored with dozens of advertising awards.

After the sale of the agency to the Inter-Public Group (IPG) in 1997, Burns was named a Professor at The University of Texas in Austin and asked to establish a new curriculum in advertising strategy and account planning. He is the founder and director of the Advertising Department's Account Planning program and has served as Director of the Center for Brand Research since 2002. He has also taken a leadership role in several new business activities serving as an advertising and brand development consultant and advisor to the venture capital community and selected clients.

Education:

University of Chicago
University of Illinois
McGill University

Inspiration(s):

Jules Verne
Donald Hebb
David Whyte
Bill Bernbach
Nassim Nicholas Taleb
Martha Russell

Hometown:

Chicago

Website1:

http://advertising.utexas.edu